One of my favorite writers is not a professional. Brett Hurt, the founder of Austin-based Bazaarvoice, recently wrote his bio with the help of Communications Manager Leigh Choate for a prestigious Austin Business Journal award. And yes, he won.
Brett admits it took hours for Choate and him to develop his application; the effort shows. Read on:
"His office is already a timeline of Christmas' past, from his very first computer encased in glass that he learned to program at the age of 7 (ingeniously preserved for the last 25 years in a Ziploc bag by his mother)..."
Brett and Leigh follow the first rule in good writing. Details, details, details. The Ziploc reference evokes the relationship between kid and mom, revealing a quick image of what the two mean to each other.
Another passage:
"Brett didn't learn to socialize until after college. As a kid, he was teased for his focus on computers -- he was an outsider and not involved in sports like most Austinites. At age 14 he weighed 100 pounds at 6'2''; after committing himself to bodybuilding, he was 200 pounds and 6'3'' just a few years later. People started to treat him differently."
Again, they draw a picture with words, setting the scene for the reader about Brett's later accomplishments -- which incidently centers on online communication.
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