Blogging Ad Infinitum. Just Say No.

You have a blog subject. Now you need to start writing. Consider these rules before filing your first post.
1) Bring your reader value by educating and illuminating. If you write opinions, make sure they are well-informed. If you write fact-based posts, do your homework first.
2) For each post, choose a subset of a topic, rather than offering a broad-stroke piece. Address in bite-size chunks how to paint your dining room: choosing colors (one post), figuring out how much paint you'll need (second post), masking (third post), and so on.
3) No. 2 will help you keep the copy tight. With few exceptions, keep your posts to the top of the screen. If the reader has to scroll, they probably won't. If you must file a longer post, break up with graphics and subheadlines.
4) Think about ways to make lists. People love top five ways to brush your dog, particularly in a blog -- rather than words, words, words, as Beavis and Butt-Head say.