When you send your snarky comments to online feedback databases, they can be anonymous. And that's why the posts are usually snarky. They can't be traced back to you.
Writing online is like writing any time. Would you send an anonymous letter to your kid's math teacher? OK, maybe you would, but it's pretty much a guarantee it won't be taken seriously.
Whether you are writing on a blog or creating web content, say who you are. It lends credibility to your words. People are more likely to take your comments to heart. If you have a webpage about Jane Austen, offer your credentials. Are you a PhD? An avid fan? Talk a little about why people should believe you.
In the same way, your blog should tell people who you are and why they should care about what you have to say.
Remember, when you are looking up narwhals for the kids, do you take seriously posts with no name attached? I think not.
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