Tips On Writing Good Titles For Your Blog

Titles are as important as the text, maybe more so. They compel the reader to continue and promise what is to come. Here are four rules.
1) As in good writing of text, choose an active voice. Like: "Cows and the Men Who Love Them."
2) However, most of us aren't adept at writing the snappy, compelling title. Consider titles with one of the five "Ws." Like: "What you need before bathing your dog," or, "How to blow dry your dog."
3) Choose the style of your titles. For example, decide if you want to capitalize the beginnings of all words, only words over three letters or only the first word. Do you want to end the titles with punctuation? I only use punctuation for questions and when there are two clauses. Consistency makes for a cleaner page.
4) Keep the titles as short as possible. If you can't, your post's topic may be too broad. Keep titles to one deck, or one line.